23), dating is recreational and involves no commitment beyond the occasion of the date (Winch 1968).Factors affecting the development of dating include growing affluence, more recreational venues, longer periods of primarily coeducational schooling, employment of parents at increasing distances from the home (making it difficult for them to supervise activities of adolescent children), widespread adoption of the automobile, and increasing emphasis on consumption (Whyte 1990).Others cite the declining influence of religion, increased emancipation of women, the transition from a rural to an urban population, broadened mass media, declining emphasis on home, family, and marriage, and increased individualism and anonymity as causes of the development of recreational dating (Burgess and Wallin 1953).Bailey (1988) summarizes the effect of these changes succinctly: "Money -- Men's money -- became the basis of the dating system" (p. With increased expenditures on dating by men, they began to regard dating as an investment in sexual pleasure: "..planned and paid for 'a good time' and asked of their girls a bit of physical intimacy" (Modell 1983).According to his "principle of least interest," the party least interested in perpetuating the relationship was best able to exploit the other.The result, according to Waller's analysis was for both men and women to feign true love while attempting to secretly remain indifferent. Coon (1991) ,"Can't Buy Me Love: Dating, Money, and Gifts", in NA - Advances in Consumer Research Volume 18, eds. I had an overwhelming desire to shower the girl with gifts.
Treating dating as an exchange relationship may threaten to commoditize and destroy the illusions provided by the romantic model of love. Where the eighteenth-century man had looked to provide a simply furnished house for his family, men who married in the increasingly industrialized middle years of the nineteenth century set higher standards for themselves.
I don't know if you can possibly have one without the other [F 24]. Like they try to buy each other or show how much they love each other in how much money they spend on the gift to the other person [F26].
American dating, mating, and courtship activities employ money and tangible gifts as key ritual elements and as focal symbolic vehicles.
Sorority women who attempted to date someone "beneath them" were quickly brought into line through the social sanctions of their sorority sisters.
Sexual' practices on dates during the 1940s continued to be conservative in comparison to the sexual revolution of the late 1960s and 1970s (Whyte 1990).